Profound

Monitor, optimize and grow your brand across AI search

4.8/5 Rating Paid - $99/month Starter includes 50 prompts and 100 Agent credits, Growth includes 100 prompts and 400 Agent credits, Enterprise uses custom pricing, Additional Agent usage is credit-based Free Trial Available

Enterprise Technology Specs

Underlying Engine ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Google Gemini, Microsoft Copilot, Grok, DeepSeek, Anthropic Claude
Compliance & Security SOC2 Type II
Data Privacy CCPA Data Protection
Deployment Time Instant (API)

Product Demo

The Deep Dive

Profound is positioned less like a simple AI-rank tracker and more like a full marketing workbench for the answer-engine era. It starts with visibility: which prompts mention your brand, which sources get cited and how you compare with competitors. From there, the platform lets teams move into content optimization and AI-powered execution.

The major differentiator is the Agent layer. Instead of stopping at analytics, Profound lets teams use AI workers for content generation, optimization and other marketing tasks. Its platform also connects AI visibility with actual referral and conversion data, which makes the measurement side more useful for growth teams.

The customer results are substantial: Profound reports a 50% increase in Plaid’s AI Search visibility and a 300% increase in Answer Engine referral traffic.

For enterprise marketing teams that want analytics and execution in one platform, that combination is the core appeal. Smaller teams should pay close attention to plan limits, especially prompt volume and Agent credits.

Key Capabilities

AI search visibility tracking
Answer Engine Insights
ChatGPT tracking
Perplexity tracking
Google AI Overviews tracking
AI citation monitoring
Brand ranking
Sentiment tracking
Competitive analysis
Profound Agents
AI content generation
Content optimization
Profound Sheets
AI referral attribution
Agent analytics
Prompt tracking
Custom prompts
AI-sourced traffic measurement
Marketing research
Enterprise reporting
SSO and SAML
SOC 2 Type II security
AI marketing workflows

Top Use Cases

  • Track brand visibility in ChatGPT
  • Monitor Google AI Overviews
  • Analyze Perplexity visibility
  • Track AI citations
  • Measure AI-sourced traffic
  • Generate AI-optimized content
  • Create content optimization briefs
  • Build autonomous marketing agents
  • Analyze competitors
  • Monitor brand sentiment
  • Track AI crawler activity
  • Measure AI referral conversions
  • Automate marketing research
  • Build enterprise AEO workflows
Verified ROI & Case Study

“Profound reports that Plaid increased AI Search visibility by 50% while saving time with Profound Agents. Its customer portfolio also reports that Plaid grew Answer Engine referral traffic by 300%, while Arizona College of Nursing increased AI-referred traffic conversions by 51%.”

Frequently Asked Questions

What does Profound do?

Profound measures how brands appear across AI answer engines and analyzes citations, rankings, sentiment and competitors. It also provides AI Agents and content workflows for acting on those insights

How much does Profound cost?

The Starter plan costs $99 per month when billed yearly and includes 50 tracked prompts and 100 Agent credits. Growth costs $399 per month when billed yearly and includes 100 prompts, three answer engines and 400 Agent credits. Enterprise pricing is customized.

Does Profound offer a free trial?

Yes. The current Growth plan includes a free-trial option on Profound's pricing page.

Which answer engines does Profound track?

The platform tracks ChatGPT, Perplexity and Google AI Overviews in its core answer-engine tracking. Additional engine capabilities include Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Anthropic Claude depending on plan and configuration.

Does Profound have verified customer results?

Yes. Profound's customer portfolio reports a 50% increase in Plaid's AI Search visibility and a 300% increase in Answer Engine referral traffic. It also reports a 51% increase in AI-referred traffic conversions for Arizona College of Nursing.