Manychat

Turn social conversations into leads sales and customers

4.7/5 Rating Freemium - Free Free plan includes 25 active contacts per month, Free plan allows up to 4 active automations, Essential starts at $14/month when billed annually, Pro starts at $29/month when billed annually, additional active contacts are charged separately, higher plans unlock more channels and users Free Trial Available

Enterprise Technology Specs

Underlying Engine Not publicly disclosed
Compliance & Security SOC2 Type II, GDPR
Data Privacy Encrypted Data Storage
Deployment Time <5 minutes

Product Demo

The Deep Dive

Key Capabilities

Instagram comment-to-DM automation
Instagram Story automation
Keyword-triggered DMs
Quick Automations
Visual Flow Builder
Automated follow-ups
Audience segmentation
Tags and custom fields
Broadcast messaging
AI-powered conversations
AI business knowledge and tone training
Unified Inbox
Lead capture
Email collection inside conversations
WhatsApp automation
TikTok automation
Facebook Messenger automation
Telegram automation
SMS and Email messaging
PDF delivery in DMs
Human handoff
Conversion tracking
Manychat API

Top Use Cases

  • Automatically DM people who comment on Instagram posts
  • Send product links through Instagram DMs
  • Deliver lead magnets automatically
  • Capture emails from social conversations
  • Qualify leads before sending them to a sales team
  • Answer frequently asked questions automatically
  • Welcome new Instagram followers
  • Send automated follow-ups
  • Run product launches through DMs
  • Drive social engagement toward purchases
  • Automate WhatsApp marketing conversations
  • Build TikTok engagement workflows
  • Route conversations to human team members
  • Send PDFs and resources directly in DMs
  • Connect collected leads to a CRM or spreadsheet
Verified ROI & Case Study

“Manychat's official 2026 case study on Galileu Nogueira reports R$152,000 in revenue generated in 48 hours using Instagram automation. The case study also reports that 31% of sales came directly from the “Buy now” button and that seats sold out in 48 hours compared with a previous process that could take up to two months.”

Frequently Asked Questions

What is Manychat used for?

Manychat is mainly used to automate conversations with followers and customers. Common uses include Instagram comment-to-DM campaigns lead capture automated FAQs product links follow-ups and conversational sales.

Is Manychat free?

Yes. Manychat has a Free plan with 25 active contacts per month and basic automation features. Paid plans add more automations channels users and advanced features.

Is Manychat good for Instagram?

Yes. Instagram is one of Manychat's strongest use cases. You can automatically respond to comments send DMs collect information deliver links and build longer conversation flows.

Can Manychat automatically reply to Instagram comments?

Yes. Manychat can trigger automations when people comment on Instagram posts and Reels. You can send a public reply and then continue the conversation privately through a DM.

Can Manychat help increase sales?

Manychat can help businesses move social engagement into conversations and sales. Its official customer stories include examples of businesses generating measurable revenue through automated conversations, including a 2026 case study reporting R$152,000 in revenue over 48 hours.